Social networks as an instrument of political communication

Abstract

The objective of the research was to determine how the use of social networks constitutes a space for political communication in a popular election campaign, for which the statistical sampling of a finite population was used, obtaining a sample of 224 people who have a degree of education incomplete top. The materials and methods used have been the digital questionnaire of questions, using the mixed model sustained in the quantitative and qualitative research, of a descriptive type. Important results have been obtained as 69% believe that the use of social networks is decisive in a process of popular election, while 73% prefer that their leaders should be men, 96% do not believe in the proposals of politicians and 46% use social networks to inquire about political issues on a weekly basis.